Hendrik Beerda Brand Consultancy regularly conducts research on the cultural sector and events, focusing on brand recognition, appreciation and loyalty according to the BrandAlchemy research model. In 2017, the Kunsthal was voted the strongest museum brand in the province of Zuid-Holland among Rotterdam residents. With regard to recognition among the residents of Zuid-Holland, the Kunsthal climbed to thirteenth place. Furthermore, the Kunsthal has a strong national brand reputation that every year continues to climb in the ranking of strong museum brands in the Netherlands. In 2017, the Kunsthal was in eighteenth place, in front of the Gemeentemuseum The Hague and the Drents Museum in Assen.