The Kunsthal loves the media and the media love the varied and often easily accessible content of the Kunsthal. From VICE to Art Daily and from ‘Lonely Planet Traveller’ to ‘Fucking Young’, numerous media outlets have covered the Kunsthal‘s exhibitions. Not only in European countries like France, Belgium, Germany, Italy, Switzerland and Greece, but also in the USA, Turkey and Taiwan. The Kunsthal generates a lot of free publicity and uses goal-oriented advertisements to reach specific target groups. Our international, travelling Peter Lindbergh exhibition led to a great deal of foreign media coverage, including major editorials in German and Italian Vogue, WWD, la Repubblica, Amazed and Iconist. We have also intensified our focus on audience activation and special, mediagenic activities such as the ‘Naked Tour’ that was held during the Mapplethorpe exhibition. The exposure these kinds of activities generate is in keeping with the Kunsthal‘s strategy to also work on its branding on an international level. In 2017, the total (international) media value of the Kunsthal‘s presence in printed and online media was an estimated 7 million.